Dong Yang: The automobile industry should play a leading role in "Made in China 2025"
The reporter learned from the 2016 China Automobile Forum held recently by the China Association of Automobile Manufacturers that from the "seventh five-year plan", the Chinese automobile industry was regarded as an important pillar industry by the state. With the rapid development of the industry, its position in the national economy has become increasingly important. The five-year planning of each stage has played an important guiding role in the key nodes of the development of China's automobile industry.
2016 is the first year of the “Thirteenth Five-Year Plan”. How to effectively implement the “13th Five-Year Plan” is of vital importance to the Chinese automotive industry. To this end, industry experts have analyzed and discussed the new situation facing the automobile industry during the 13th Five-Year Plan period, and summarized the following ten aspects.
First, the industry has slowed down. According to expert analysis, since 2014, the development speed of China's automobile industry has begun to slow down. The growth rate continued to decline in 2015, which is the slowest year for car sales growth in recent years. Coupled with the overcapacity of some car companies, the market competition is more intense. If you follow the original development ideas, there is a high probability that problems will arise.
Second, the development field is broadened. In the past, when planning, the car companies only need to determine the type of vehicle to be developed and the specific model, and then go to the product, and finally see the number of production and sales. Nowadays, the development field has been broadened. It is necessary not only to develop the traditional automobile industry, but also to develop new energy vehicles, focusing on innovation, working on low carbonization, informationization and intelligence of automobiles, and at the same time developing automobile service industry. Therefore, experts say that the development mode of simply pursuing the growth of the number of production and sales of complete vehicles is no longer feasible.
The third is the launch of cross-border development. Since 2015, Internet companies such as LeTV and Weilai Automobile have set off a “new car movement”. This cross-border development has had a significant impact on the automobile industry. In the future, the automotive industry will undergo tremendous changes. Experts said that traditional auto companies need to face the new situation, accelerate the pace of development, blindly close the door to their own research and development, the road will only get narrower and narrower.
Fourth, new energy vehicles are beginning to mature. In recent years, China's new energy automobile industry has accelerated its development in the debate. Statistics show that in 2015, China's new energy vehicle production and sales were 340,500 and 331,100, respectively, an increase of 3.3 times and 3.4 times respectively. However, in the development of new energy vehicles, it is necessary to solve many problems such as technical routes, product types, and infrastructure construction. Experts believe that although new energy vehicles are accompanied by various disputes in the process of growth, it is undeniable that the general direction of developing new energy vehicles is correct, and China's new energy vehicles are maturing, BYD, BAIC, JAC, Jingjin Electric Enterprises such as Keliyuan and Teruide have made breakthroughs in the field of new energy vehicles and should be affirmed.
Fifth, the development requirements are improving. From the perspective of competitors, multinational auto giants have launched a large number of new models with advanced technology in the Chinese market, which puts higher demands on the development of Chinese brands. From the perspective of policies and regulations, China's requirements for automotive products are also more stringent. For example, the average fuel consumption of new passenger cars in 2020 should be reduced to 5.0L/100km; the air quality standards in the vehicles are transitioning from recommended standards to mandatory standards. It will also be tightened. From the consumer level, today's consumers have a higher level of awareness of automotive products. Experts say that companies that rely on growth in quantity and development are no longer promising. If they do not work hard on innovation, it is difficult to meet the ever-increasing demands.
Sixth, multinational companies adjust their strategies in China. At present, multinational auto companies have taken the Chinese market as a strategic focus. While upgrading traditional cars and introducing the latest models, they have also invested more in developing new energy vehicles. Although the production and sales volume of Chinese brand new energy vehicles is growing rapidly, some key technologies are still far behind the multinational companies. In addition, multinational car companies are actively researching and launching small cars and economy cars suitable for the Chinese market, and compete with Chinese brands for the market. At the same time, they are also seeking more voice, and have never given up on the idea of raising the share ratio in the joint venture.
Seventh, the national policy is being adjusted. In order to support the development of the automobile industry, in the past, China has successively issued a series of policies represented by the industrial policy of the automobile industry. Entering the "Thirteenth Five-Year Plan", the state's policy on the automobile industry will continue to be adjusted, and enterprises will be further pushed to the market, such as the liberalization of access policies, the decline of subsidy policies, changes in joint venture policies, and reform of state-owned enterprises.
Eight is the good momentum of Chinese brand development. Although there is a lot of debate about the development of Chinese brands, it is undeniable that the technical level of Chinese brand automobile products is constantly improving and the market share is increasing. Leading enterprises such as Changan, Great Wall, Geely and Chery are developing well. On the basis of the great development of the “Twelfth Five-Year Plan”, the Chinese brand has shown a good development momentum in the “13th Five-Year Plan”. The “13th Five-Year Plan” will be a good period for the development of Chinese brands. Therefore, independent car companies need to continue to work hard, and all sectors of society should fully support the Chinese brand and make it truly develop.
Nine is the implementation of "Made in China 2025", and Chinese companies have begun to participate in global competition. Experts said that the in-depth implementation of the "Made in China 2025" plan will help China's auto industry stand out in the global competition. The reality of China's economic development tells us that manufacturing is very important, and to develop a good manufacturing industry, we must have a craftsmanship. If you don't work hard, do not overcome impetuous emotions, and are only satisfied with doing superficial articles, then the product quality will not be improved, the brand can not be passed on, and naturally it is not competitive in the market. In the past, China's auto industry only emphasized development, and rarely emphasized competition with foreign companies. The current manufacturing industry has become the commanding height of global economic competition. China's auto companies need to improve their core competitiveness during the 13th Five-Year Plan period and cultivate world-renowned brands.
Ten is that the export situation is not optimistic. Since China’s vehicle exports exceeded 1 million units in 2012, exports have declined year after year. In 2015, only 728,200 vehicles were exported. This data and exports account for the proportion of total automobile production and sales, and can not be compared with developed countries and regions such as Europe, America, Japan and South Korea. In the future, auto companies cannot rely on the domestic market blindly, but should attach great importance to “going out” and reverse the current unfavorable export situation.